Tier: SWin52.77%Pick7.72%Games: 2724KDA: 1.97Score: 53.67
Brand is ranked S Tier and has a 52.77% win rate in LoL AR URF Patch 25.04. We've analyzed 2724 Brand games to compile our statistical Brand AR URF Build Guide. For items, our build recommends: Liandry's Torment, Rylai's Crystal Scepter, Sorcerer's Shoes, Blackfire Torch, Shadowflame, and Zhonya's Hourglass. For runes, the strongest choice is Domination (Primary) with Dark Harvest (Keystone), and Sorcery (Secondary). The optimal Summoner Spells for this build are Flash and Ghost. Starting items should include Amplifying Tome, Health Potion, and Oracle Lens. Brand's Best AR URF matchups include Elise, Ornn, and Rell. Brand's Best AR URF counters are Seraphine, Kog'Maw, and Xin Zhao.
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Brand Summoner Spells


Win %
Pick %
51%
99%
53%
57%

45%
30%

54%
6%

46%
4%

48%
2%
Brand Starting Items
Win %
Buy %


2

51%
63%


2

53%
11%
Brand Runes
Win %
Pick %
50%
38%
47%
20%
52%
14%
55%
5%
Brand Items

52%

52%

53%

52%

54%

51%

50%

56%
Brand Skill Order
![]() | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
![]() | Q | Q | Q | Q | Q | |||||||||||||
![]() | W | W | W | W | W | |||||||||||||
![]() | E | E | E | E | E | |||||||||||||
![]() | R | R | R |
Brand Item Purchase Order

























Brand Trinkets
Win %
Buy %

50%
85%

53%
20%

47%
12%
Brand Boots
Win %
Buy %

53%
65%

50%
7%

56%
4%

51%
3%

50%
3%

50%
1%
Brand Situational Items
Win %
Buy %

53%
26%

48%
27%

51%
24%

51%
12%

56%
9%

48%
6%
Best Brand Duo Champions in AR URF(over 51% win rate with Brand)

+21.0

+20.4

+18.2

+17.9

+17.8

+17.8

+16.7

+15.7

+15.1

+14.2

+13.5

+12.3

+12.0

+11.9

+11.5

+10.8

+10.8

+10.4

+10.1

+10.0

+10.0

+9.9

+9.7

+8.6

+8.5

+7.9

+7.6

+7.3

+7.1

+7.0

+6.9

+6.9

+6.9

+6.6

+6.4

+6.1

+6.1

+6.1

+5.7

+5.5

+5.3

+5.3

+5.2

+5.1

+5.1

+4.8

+4.8

+4.6

+4.4

+3.7

+3.7

+3.5

+3.5

+3.2

+3.2

+2.7

+2.5

+2.4

+2.0

+1.9

+1.9

+1.8

+1.7

+1.6

+1.5

+1.5

+1.4

+1.2

+1.1

+1.1

+0.9

+0.9

+0.8

+0.7

+0.7

+0.4

+0.4

+0.4

+0.4

+0.2

+0.2

+0.2
Below Average Brand Duo Champions in AR URF(under 49% win rate with Brand)
Best Champions to Counter Brand in AR URF(under 49% win rate for Brand)
Best Matchups for Brand in AR URF(over 51% win rate for Brand)

+21.0

+18.2

+17.2

+17.0

+15.7

+15.7

+15.7

+13.3

+11.9

+11.5

+11.5

+11.2

+11.0

+10.8

+10.5

+10.5

+10.5

+10.2

+10.2

+10.0

+10.0

+9.7

+9.6

+9.0

+9.0

+8.9

+8.7

+8.6

+8.4

+8.3

+8.2

+8.0

+8.0

+7.8

+7.4

+6.6

+5.9

+5.9

+5.7

+5.7

+5.4

+5.4

+4.9

+4.8

+4.7

+4.6

+4.6

+4.6

+4.4

+4.3

+4.2

+4.2

+4.1

+3.0

+2.8

+2.8

+2.7

+2.7

+2.7

+2.6

+2.5

+2.4

+2.3

+2.2

+2.1

+2.1

+2.1

+2.1

+2.1

+1.8

+1.8

+1.7

+1.6

+1.5

+1.0

+1.0

+0.9

+0.9

+0.8

+0.5

+0.4

+0.4

+0.3

+0.3

+0.3

+0.2