Tier: AWin46.79%Pick7.20%Ban10.67%Games: 12275KDA: 1.91Score: 45.71
Brand is ranked A Tier and has a 46.79% win rate in LoL URF Patch 14.5. We've analyzed 12275 Brand games to compile our statistical Brand URF Build Guide. For items, our build recommends: Sorcerer's Shoes, Liandry's Torment, Rylai's Crystal Scepter, Malignance, Stormsurge, and Zhonya's Hourglass. For runes, the strongest choice is Domination (Primary) with Dark Harvest (Keystone), and Sorcery (Secondary). The optimal Summoner Spells for this build are Flash and Ignite. Starting items should include Amplifying Tome, Health Potion, and Oracle Lens. Brand's Best URF matchups include Kalista, Rakan, and Vex. Brand's Best URF counters are Nilah, Volibear, and Jarvan IV.
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Brand Summoner Spells


Win %
Pick %
50%
98%
49%
53%

51%
37%

53%
4%

44%
5%

48%
2%
Brand Starting Items
Win %
Buy %


2

50%
61%


2

52%
12%
Brand Runes
Win %
Pick %
50%
48%
49%
21%
48%
5%
46%
4%
Brand Items

50%

50%

51%

51%

51%

51%

50%

49%
Brand Skill Order
![]() | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
![]() | Q | Q | Q | Q | Q | |||||||||||||
![]() | W | W | W | W | W | |||||||||||||
![]() | E | E | E | E | E | |||||||||||||
![]() | R | R | R |
Brand Item Purchase Order























Brand Trinkets
Win %
Buy %

50%
90%

47%
14%

48%
6%
Brand Boots
Win %
Buy %

50%
86%

45%
2%

45%
2%

50%
1%

52%
0%

31%
0%
Brand Situational Items
Win %
Buy %

51%
30%

48%
31%

53%
29%

52%
11%

47%
10%

53%
8%
Best Brand Duo Champions in URF(over 51% win rate with Brand)
Below Average Brand Duo Champions in URF(under 49% win rate with Brand)

-0.1

-0.2

-0.2

-0.3

-0.3

-0.3

-0.3

-0.4

-0.5

-0.8

-0.8

-0.9

-0.9

-1.0

-1.1

-1.1

-1.4

-1.4

-1.6

-1.6

-1.7

-1.7

-1.8

-1.8

-2.1

-2.2

-2.2

-2.4

-2.4

-2.5

-2.7

-2.7

-2.8

-2.9

-2.9

-3.0

-3.0

-3.1

-3.2

-3.2

-3.3

-3.3

-3.4

-3.7

-3.7

-3.8

-4.1

-4.2

-4.3

-4.6

-4.7

-4.8

-5.0

-5.2

-5.2

-5.2

-5.3

-5.5

-5.8

-6.6

-6.9

-7.1

-7.2

-7.5

-8.1

-8.3

-8.5

-11.4

-12.1

-12.2

-12.6

-12.9

-14.4

-15.7