Tier: AWin49.42%Pick10.35%Games: 19870KDA: 1.87Score: 51.32
Brand is ranked A Tier and has a 49.42% win rate in LoL AR URF Patch 25.S1.3. We've analyzed 19870 Brand games to compile our statistical Brand AR URF Build Guide. For items, our build recommends: Liandry's Torment, Sorcerer's Shoes, Rylai's Crystal Scepter, Blackfire Torch, Shadowflame, and Rabadon's Deathcap. For runes, the strongest choice is Domination (Primary) with Dark Harvest (Keystone), and Sorcery (Secondary). The optimal Summoner Spells for this build are Flash and Ignite. Starting items should include Amplifying Tome, Health Potion, and Oracle Lens. Brand's Best AR URF matchups include K'Sante, Rek'Sai, and Udyr. Brand's Best AR URF counters are Kayle, Tristana, and Kog'Maw.
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Brand Summoner Spells
![Flash](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerFlash.png)
![Ignite](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerDot.png)
Win %
Pick %
49%
99%
49%
51%
![Ghost](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHaste.png)
50%
31%
![Barrier](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerBarrier.png)
49%
8%
![Heal](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHeal.png)
46%
7%
![Exhaust](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerExhaust.png)
50%
4%
Brand Starting Items
Win %
Buy %
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
49%
62%
![Doran's Ring](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1056.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
50%
17%
Brand Runes
Win %
Pick %
49%
49%
49%
27%
49%
10%
48%
3%
Brand Items
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
50%
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
50%
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
50%
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
50%
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
50%
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
50%
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
![Elixir of Sorcery](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2139.png)
48%
Brand Skill Order
![]() | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
![]() | Q | Q | Q | Q | Q | |||||||||||||
![]() | W | W | W | W | W | |||||||||||||
![]() | E | E | E | E | E | |||||||||||||
![]() | R | R | R |
Brand Item Purchase Order
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Haunting Guise](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3147.png)
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Boots](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1001.png)
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Blasting Wand](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1026.png)
![Giant's Belt](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1011.png)
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Lost Chapter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3802.png)
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Hextech Alternator](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3145.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Spellslinger's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3175.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
Brand Trinkets
Win %
Buy %
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
95%
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
49%
6%
![Farsight Alteration](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3363.png)
49%
3%
Brand Boots
Win %
Buy %
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
50%
71%
![Mercury's Treads](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3111.png)
49%
2%
![Boots of Swiftness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3009.png)
52%
2%
![Ionian Boots of Lucidity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3158.png)
42%
2%
![Symbiotic Soles](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3010.png)
42%
1%
![Plated Steelcaps](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3047.png)
56%
1%
Brand Situational Items
Win %
Buy %
![Malignance](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3118.png)
49%
20%
![Morellonomicon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3165.png)
46%
20%
![Zhonya's Hourglass](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3157.png)
47%
13%
![Void Staff](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3135.png)
50%
11%
![Luden's Companion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6655.png)
52%
4%
![Stormsurge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4646.png)
47%
4%
Below Average Brand Duo Champions in AR URF(under 49% win rate with Brand)
![Azir, the Emperor of the Sands](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Azir.png)
-0.3
![Lissandra, the Ice Witch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lissandra.png)
-0.3
![Vel'Koz, the Eye of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Velkoz.png)
-0.3
![Rammus, the Armordillo](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rammus.png)
-0.4
![Master Yi, the Wuju Bladesman](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/MasterYi.png)
-0.4
![Alistar, the Minotaur](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Alistar.png)
-0.5
![Sejuani, Fury of the North](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sejuani.png)
-0.6
![Aatrox, the Darkin Blade](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aatrox.png)
-0.7
![Gnar, the Missing Link](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gnar.png)
-0.9
![Xerath, the Magus Ascendant](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Xerath.png)
-0.9
![Kayn, the Shadow Reaper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kayn.png)
-1.0
![Seraphine, the Starry-Eyed Songstress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Seraphine.png)
-1.0
![Viktor, the Herald of the Arcane](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Viktor.png)
-1.2
![Lux, the Lady of Luminosity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lux.png)
-1.3
![Hecarim, the Shadow of War](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Hecarim.png)
-1.4
![Ryze, the Rune Mage](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ryze.png)
-1.5
![Amumu, the Sad Mummy](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Amumu.png)
-1.6
![Gragas, the Rabble Rouser](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gragas.png)
-1.6
![Xin Zhao, the Seneschal of Demacia](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/XinZhao.png)
-1.6
![Janna, the Storm's Fury](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Janna.png)
-1.6
![Karthus, the Deathsinger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Karthus.png)
-1.7
![Aphelios, the Weapon of the Faithful](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aphelios.png)
-1.9
![Shaco, the Demon Jester](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Shaco.png)
-1.9
![Vladimir, the Crimson Reaper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vladimir.png)
-2.0
![Vex, the Gloomist](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vex.png)
-2.0
![Gwen, The Hallowed Seamstress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gwen.png)
-2.1
![Yone, the Unforgotten](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yone.png)
-2.2
![Akshan, the Rogue Sentinel](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akshan.png)
-2.2
![Fiddlesticks, the Ancient Fear](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Fiddlesticks.png)
-2.3
![Viego, The Ruined King](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Viego.png)
-2.4
![Orianna, the Lady of Clockwork](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Orianna.png)
-2.4
![Riven, the Exile](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Riven.png)
-2.4
![Kai'Sa, Daughter of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kaisa.png)
-2.6
![Quinn, Demacia's Wings](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Quinn.png)
-2.8
![Hwei, the Visionary](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Hwei.png)
-2.8
![Zed, the Master of Shadows](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zed.png)
-2.8
![Jayce, the Defender of Tomorrow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jayce.png)
-3.3
![Thresh, the Chain Warden](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Thresh.png)
-3.3
![Naafiri, the Hound of a Hundred Bites](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Naafiri.png)
-3.4
![Zoe, the Aspect of Twilight](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zoe.png)
-3.4
![Yorick, Shepherd of Souls](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yorick.png)
-3.4
![Nami, the Tidecaller](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Nami.png)
-3.5
![Sion, The Undead Juggernaut](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sion.png)
-3.6
![Syndra, the Dark Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Syndra.png)
-3.7
![Sylas, the Unshackled](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sylas.png)
-4.0
![Tahm Kench, The River King](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/TahmKench.png)
-4.0
![Nidalee, the Bestial Huntress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Nidalee.png)
-4.2
![Camille, the Steel Shadow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Camille.png)
-4.3
![Aurora, the Witch Between Worlds](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aurora.png)
-4.4
![Fiora, the Grand Duelist](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Fiora.png)
-4.4
![Cassiopeia, the Serpent's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Cassiopeia.png)
-4.5
![Jhin, the Virtuoso](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jhin.png)
-4.6
![LeBlanc, the Deceiver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Leblanc.png)
-4.6
![Shyvana, the Half-Dragon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Shyvana.png)
-4.7
![Pantheon, the Unbreakable Spear](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Pantheon.png)
-4.7
![Cho'Gath, the Terror of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Chogath.png)
-4.7
![Aurelion Sol, The Star Forger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/AurelionSol.png)
-4.8
![Smolder, the Fiery Fledgling](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Smolder.png)
-4.9
![Neeko, the Curious Chameleon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Neeko.png)
-5.1
![Gangplank, the Saltwater Scourge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gangplank.png)
-5.1
![Pyke, the Bloodharbor Ripper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Pyke.png)
-5.2
![Akali, the Rogue Assassin](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akali.png)
-5.3
![Bard, the Wandering Caretaker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Bard.png)
-5.3
![Lee Sin, the Blind Monk](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/LeeSin.png)
-5.9
![Kennen, the Heart of the Tempest](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kennen.png)
-6.2
![Ezreal, the Prodigal Explorer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ezreal.png)
-6.4
![Zeri, The Spark of Zaun](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zeri.png)
-6.5
![Kha'Zix, the Voidreaver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Khazix.png)
-6.9
![Yuumi, the Magical Cat](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yuumi.png)
-7.3
![Draven, the Glorious Executioner](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Draven.png)
-7.4
![Yasuo, the Unforgiven](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yasuo.png)
-7.7
![Anivia, the Cryophoenix](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Anivia.png)
-7.8
![Bel'Veth, the Empress of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Belveth.png)
-7.9
![Elise, the Spider Queen](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Elise.png)
-7.9
![Zilean, the Chronokeeper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zilean.png)
-7.9
![Qiyana, Empress of the Elements](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Qiyana.png)
-8.1
![Lillia, the Bashful Bloom](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lillia.png)
-8.2
![Evelynn, Agony's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Evelynn.png)
-8.5
![Katarina, the Sinister Blade](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Katarina.png)
-8.6
![Zac, the Secret Weapon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zac.png)
-8.7
![Ivern, the Green Father](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ivern.png)
-9.0
![Renata Glasc, the Chem-Baroness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Renata.png)
-9.9
![Senna, the Redeemer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Senna.png)
-9.9
![Rek'Sai, the Void Burrower](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/RekSai.png)
-11.9
![Rumble, the Mechanized Menace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rumble.png)
-13.1
![Skarner, the Primordial Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Skarner.png)
-14.9
![K'Sante, the Pride of Nazumah](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/KSante.png)
-17.2