Tier: BWin49.01%Pick9.98%Games: 6999KDA: 1.88Score: 49.87
Brand is ranked B Tier and has a 49.01% win rate in LoL AR URF Patch 25.S1.3. We've analyzed 6999 Brand games to compile our statistical Brand AR URF Build Guide. For items, our build recommends: Liandry's Torment, Sorcerer's Shoes, Rylai's Crystal Scepter, Blackfire Torch, Shadowflame, and Rabadon's Deathcap. For runes, the strongest choice is Domination (Primary) with Dark Harvest (Keystone), and Sorcery (Secondary). The optimal Summoner Spells for this build are Flash and Ignite. Starting items should include Amplifying Tome, Health Potion, and Oracle Lens. Brand's Best AR URF matchups include Draven, Evelynn, and Yone. Brand's Best AR URF counters are Kayle, Vayne, and Renata Glasc.
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Brand Summoner Spells
![Flash](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerFlash.png)
![Ignite](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerDot.png)
Win %
Pick %
49%
99%
48%
51%
![Ghost](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHaste.png)
50%
31%
![Barrier](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerBarrier.png)
52%
9%
![Heal](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHeal.png)
43%
6%
![Exhaust](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerExhaust.png)
48%
4%
Brand Starting Items
Win %
Buy %
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
48%
63%
![Doran's Ring](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1056.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
51%
17%
Brand Runes
Win %
Pick %
49%
49%
48%
27%
49%
9%
49%
3%
Brand Items
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
49%
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
49%
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
49%
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
50%
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
50%
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
51%
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
![Elixir of Sorcery](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2139.png)
47%
Brand Skill Order
![]() | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
![]() | Q | Q | Q | Q | Q | |||||||||||||
![]() | W | W | W | W | W | |||||||||||||
![]() | E | E | E | E | E | |||||||||||||
![]() | R | R | R |
Brand Item Purchase Order
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Haunting Guise](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3147.png)
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Boots](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1001.png)
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Blasting Wand](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1026.png)
![Giant's Belt](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1011.png)
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Lost Chapter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3802.png)
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Hextech Alternator](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3145.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Spellslinger's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3175.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
Brand Trinkets
Win %
Buy %
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
96%
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
46%
7%
![Farsight Alteration](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3363.png)
47%
3%
Brand Boots
Win %
Buy %
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
49%
73%
![Mercury's Treads](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3111.png)
52%
2%
![Boots of Swiftness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3009.png)
54%
2%
![Ionian Boots of Lucidity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3158.png)
40%
2%
![Symbiotic Soles](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3010.png)
38%
1%
![Plated Steelcaps](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3047.png)
51%
1%
Brand Situational Items
Win %
Buy %
![Malignance](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3118.png)
47%
19%
![Morellonomicon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3165.png)
44%
20%
![Zhonya's Hourglass](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3157.png)
46%
14%
![Void Staff](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3135.png)
50%
11%
![Luden's Companion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6655.png)
53%
4%
![Stormsurge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4646.png)
48%
4%
Below Average Brand Duo Champions in AR URF(under 49% win rate with Brand)
![Urgot, the Dreadnought](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Urgot.png)
-0.1
![Hecarim, the Shadow of War](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Hecarim.png)
-0.2
![Ambessa, Matriarch of War](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ambessa.png)
-0.2
![Nocturne, the Eternal Nightmare](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Nocturne.png)
-0.2
![Kindred, The Eternal Hunters](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kindred.png)
-0.4
![Yone, the Unforgotten](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yone.png)
-0.4
![Kai'Sa, Daughter of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kaisa.png)
-0.7
![Aphelios, the Weapon of the Faithful](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aphelios.png)
-0.7
![Amumu, the Sad Mummy](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Amumu.png)
-0.8
![Jayce, the Defender of Tomorrow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jayce.png)
-0.9
![Shyvana, the Half-Dragon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Shyvana.png)
-0.9
![Nami, the Tidecaller](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Nami.png)
-1.0
![Alistar, the Minotaur](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Alistar.png)
-1.1
![Kalista, the Spear of Vengeance](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kalista.png)
-1.2
![Ryze, the Rune Mage](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ryze.png)
-1.3
![Corki, the Daring Bombardier](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Corki.png)
-1.3
![Rakan, The Charmer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rakan.png)
-1.4
![Jax, Grandmaster at Arms](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jax.png)
-1.4
![Blitzcrank, the Great Steam Golem](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Blitzcrank.png)
-1.5
![Kennen, the Heart of the Tempest](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kennen.png)
-1.5
![Irelia, the Blade Dancer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Irelia.png)
-1.8
![Aatrox, the Darkin Blade](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aatrox.png)
-1.8
![Vex, the Gloomist](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vex.png)
-1.9
![Vladimir, the Crimson Reaper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vladimir.png)
-1.9
![Viego, The Ruined King](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Viego.png)
-1.9
![Naafiri, the Hound of a Hundred Bites](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Naafiri.png)
-2.0
![Veigar, the Tiny Master of Evil](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Veigar.png)
-2.1
![Sylas, the Unshackled](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sylas.png)
-2.2
![Malphite, Shard of the Monolith](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Malphite.png)
-2.3
![Tahm Kench, The River King](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/TahmKench.png)
-2.3
![Pantheon, the Unbreakable Spear](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Pantheon.png)
-2.3
![Akali, the Rogue Assassin](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akali.png)
-2.4
![Rammus, the Armordillo](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rammus.png)
-2.5
![Varus, the Arrow of Retribution](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Varus.png)
-2.6
![Lux, the Lady of Luminosity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lux.png)
-2.6
![Cho'Gath, the Terror of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Chogath.png)
-3.0
![Seraphine, the Starry-Eyed Songstress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Seraphine.png)
-3.1
![Thresh, the Chain Warden](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Thresh.png)
-3.1
![Karthus, the Deathsinger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Karthus.png)
-3.1
![Akshan, the Rogue Sentinel](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akshan.png)
-3.3
![Shaco, the Demon Jester](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Shaco.png)
-3.8
![Hwei, the Visionary](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Hwei.png)
-3.9
![Riven, the Exile](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Riven.png)
-4.2
![Master Yi, the Wuju Bladesman](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/MasterYi.png)
-4.3
![Aurora, the Witch Between Worlds](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aurora.png)
-4.4
![Zoe, the Aspect of Twilight](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zoe.png)
-4.6
![Draven, the Glorious Executioner](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Draven.png)
-4.7
![Syndra, the Dark Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Syndra.png)
-4.7
![Ezreal, the Prodigal Explorer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ezreal.png)
-4.9
![Zeri, The Spark of Zaun](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zeri.png)
-5.1
![Xerath, the Magus Ascendant](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Xerath.png)
-5.3
![Olaf, the Berserker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Olaf.png)
-5.3
![Leona, the Radiant Dawn](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Leona.png)
-5.5
![Jhin, the Virtuoso](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jhin.png)
-5.5
![Qiyana, Empress of the Elements](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Qiyana.png)
-5.8
![Camille, the Steel Shadow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Camille.png)
-6.1
![Gnar, the Missing Link](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gnar.png)
-6.1
![Zed, the Master of Shadows](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zed.png)
-6.3
![LeBlanc, the Deceiver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Leblanc.png)
-6.4
![Gangplank, the Saltwater Scourge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gangplank.png)
-6.6
![Rek'Sai, the Void Burrower](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/RekSai.png)
-6.7
![Smolder, the Fiery Fledgling](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Smolder.png)
-6.8
![Illaoi, the Kraken Priestess](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Illaoi.png)
-6.8
![Yuumi, the Magical Cat](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yuumi.png)
-7.3
![Fiora, the Grand Duelist](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Fiora.png)
-7.7
![Yasuo, the Unforgiven](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yasuo.png)
-7.8
![Aurelion Sol, The Star Forger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/AurelionSol.png)
-7.8
![Lee Sin, the Blind Monk](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/LeeSin.png)
-7.9
![Zilean, the Chronokeeper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zilean.png)
-8.1
![Anivia, the Cryophoenix](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Anivia.png)
-8.1
![Senna, the Redeemer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Senna.png)
-8.1
![Lillia, the Bashful Bloom](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lillia.png)
-8.6
![Xin Zhao, the Seneschal of Demacia](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/XinZhao.png)
-8.6
![Evelynn, Agony's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Evelynn.png)
-9.3
![Neeko, the Curious Chameleon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Neeko.png)
-9.6
![Cassiopeia, the Serpent's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Cassiopeia.png)
-9.6
![Skarner, the Primordial Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Skarner.png)
-10.1
![Orianna, the Lady of Clockwork](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Orianna.png)
-10.2
![Katarina, the Sinister Blade](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Katarina.png)
-10.4
![Viktor, the Herald of the Arcane](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Viktor.png)
-10.5
![Zac, the Secret Weapon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zac.png)
-10.8
![Bel'Veth, the Empress of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Belveth.png)
-10.8
![Elise, the Spider Queen](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Elise.png)
-11.7
![Kha'Zix, the Voidreaver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Khazix.png)
-11.9
![K'Sante, the Pride of Nazumah](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/KSante.png)
-12.0
![Ornn, The Fire below the Mountain](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ornn.png)
-12.5
![Ivern, the Green Father](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ivern.png)
-13.3
![Rumble, the Mechanized Menace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rumble.png)
-13.3
![Renata Glasc, the Chem-Baroness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Renata.png)
-14.9