Tier: AWin49.47%Pick10.33%Games: 20478KDA: 1.87Score: 51.42
Brand is ranked A Tier and has a 49.47% win rate in LoL AR URF Patch 25.S1.3. We've analyzed 20478 Brand games to compile our statistical Brand AR URF Build Guide. For items, our build recommends: Liandry's Torment, Sorcerer's Shoes, Rylai's Crystal Scepter, Blackfire Torch, Shadowflame, and Rabadon's Deathcap. For runes, the strongest choice is Domination (Primary) with Dark Harvest (Keystone), and Sorcery (Secondary). The optimal Summoner Spells for this build are Flash and Ignite. Starting items should include Amplifying Tome, Health Potion, and Oracle Lens. Brand's Best AR URF matchups include K'Sante, Evelynn, and Udyr. Brand's Best AR URF counters are Kayle, Tristana, and Kog'Maw.
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Brand Summoner Spells
![Flash](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerFlash.png)
![Ignite](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerDot.png)
Win %
Pick %
49%
99%
49%
51%
![Ghost](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHaste.png)
50%
31%
![Barrier](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerBarrier.png)
49%
8%
![Heal](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHeal.png)
46%
7%
![Exhaust](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerExhaust.png)
50%
4%
Brand Starting Items
Win %
Buy %
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
49%
62%
![Doran's Ring](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1056.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
50%
17%
Brand Runes
Win %
Pick %
49%
49%
49%
27%
49%
10%
48%
3%
Brand Items
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
50%
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
50%
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
50%
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
50%
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
50%
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
50%
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
![Elixir of Sorcery](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2139.png)
48%
Brand Skill Order
![]() | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
![]() | Q | Q | Q | Q | Q | |||||||||||||
![]() | W | W | W | W | W | |||||||||||||
![]() | E | E | E | E | E | |||||||||||||
![]() | R | R | R |
Brand Item Purchase Order
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Haunting Guise](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3147.png)
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Boots](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1001.png)
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Blasting Wand](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1026.png)
![Giant's Belt](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1011.png)
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Lost Chapter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3802.png)
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Hextech Alternator](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3145.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Spellslinger's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3175.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
Brand Trinkets
Win %
Buy %
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
95%
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
49%
6%
![Farsight Alteration](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3363.png)
50%
3%
Brand Boots
Win %
Buy %
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
50%
71%
![Mercury's Treads](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3111.png)
48%
2%
![Boots of Swiftness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3009.png)
53%
2%
![Ionian Boots of Lucidity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3158.png)
42%
2%
![Symbiotic Soles](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3010.png)
43%
1%
![Plated Steelcaps](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3047.png)
56%
1%
Brand Situational Items
Win %
Buy %
![Malignance](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3118.png)
49%
20%
![Morellonomicon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3165.png)
46%
20%
![Zhonya's Hourglass](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3157.png)
47%
13%
![Void Staff](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3135.png)
50%
11%
![Luden's Companion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6655.png)
52%
4%
![Stormsurge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4646.png)
48%
4%
Below Average Brand Duo Champions in AR URF(under 49% win rate with Brand)
![Ornn, The Fire below the Mountain](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ornn.png)
-0.2
![Kassadin, the Void Walker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kassadin.png)
-0.3
![Gwen, The Hallowed Seamstress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gwen.png)
-0.5
![Udyr, the Spirit Walker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Udyr.png)
-0.5
![Azir, the Emperor of the Sands](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Azir.png)
-0.6
![Sejuani, Fury of the North](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sejuani.png)
-0.6
![Alistar, the Minotaur](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Alistar.png)
-0.6
![Rammus, the Armordillo](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rammus.png)
-0.6
![Master Yi, the Wuju Bladesman](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/MasterYi.png)
-0.7
![Xin Zhao, the Seneschal of Demacia](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/XinZhao.png)
-0.8
![Talon, the Blade's Shadow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Talon.png)
-0.9
![Viktor, the Herald of the Arcane](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Viktor.png)
-1.0
![Kayn, the Shadow Reaper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kayn.png)
-1.1
![Aatrox, the Darkin Blade](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aatrox.png)
-1.2
![Seraphine, the Starry-Eyed Songstress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Seraphine.png)
-1.3
![Xerath, the Magus Ascendant](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Xerath.png)
-1.4
![Gragas, the Rabble Rouser](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gragas.png)
-1.4
![Amumu, the Sad Mummy](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Amumu.png)
-1.5
![Karthus, the Deathsinger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Karthus.png)
-1.5
![Lux, the Lady of Luminosity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lux.png)
-1.5
![Janna, the Storm's Fury](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Janna.png)
-1.5
![Ryze, the Rune Mage](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ryze.png)
-1.6
![Hecarim, the Shadow of War](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Hecarim.png)
-2.0
![Vladimir, the Crimson Reaper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vladimir.png)
-2.1
![Akshan, the Rogue Sentinel](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akshan.png)
-2.1
![Shaco, the Demon Jester](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Shaco.png)
-2.1
![Orianna, the Lady of Clockwork](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Orianna.png)
-2.3
![Viego, The Ruined King](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Viego.png)
-2.3
![Vex, the Gloomist](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vex.png)
-2.4
![Quinn, Demacia's Wings](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Quinn.png)
-2.4
![Nami, the Tidecaller](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Nami.png)
-2.5
![Yone, the Unforgotten](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yone.png)
-2.6
![Hwei, the Visionary](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Hwei.png)
-2.7
![Thresh, the Chain Warden](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Thresh.png)
-2.7
![Kai'Sa, Daughter of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kaisa.png)
-2.7
![Riven, the Exile](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Riven.png)
-2.8
![Zed, the Master of Shadows](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zed.png)
-2.8
![Fiddlesticks, the Ancient Fear](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Fiddlesticks.png)
-2.8
![Jayce, the Defender of Tomorrow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jayce.png)
-3.0
![Yorick, Shepherd of Souls](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yorick.png)
-3.1
![Aphelios, the Weapon of the Faithful](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aphelios.png)
-3.4
![Camille, the Steel Shadow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Camille.png)
-3.5
![Sion, The Undead Juggernaut](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sion.png)
-3.6
![Sylas, the Unshackled](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sylas.png)
-3.6
![Naafiri, the Hound of a Hundred Bites](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Naafiri.png)
-3.9
![Tahm Kench, The River King](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/TahmKench.png)
-3.9
![Shyvana, the Half-Dragon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Shyvana.png)
-4.1
![Fiora, the Grand Duelist](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Fiora.png)
-4.1
![Nidalee, the Bestial Huntress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Nidalee.png)
-4.3
![Zoe, the Aspect of Twilight](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zoe.png)
-4.3
![Aurora, the Witch Between Worlds](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aurora.png)
-4.3
![Syndra, the Dark Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Syndra.png)
-4.3
![Neeko, the Curious Chameleon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Neeko.png)
-4.5
![Cassiopeia, the Serpent's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Cassiopeia.png)
-4.6
![Cho'Gath, the Terror of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Chogath.png)
-4.6
![Gangplank, the Saltwater Scourge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gangplank.png)
-4.7
![Smolder, the Fiery Fledgling](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Smolder.png)
-4.8
![Pantheon, the Unbreakable Spear](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Pantheon.png)
-4.9
![Jhin, the Virtuoso](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jhin.png)
-5.0
![LeBlanc, the Deceiver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Leblanc.png)
-5.1
![Kennen, the Heart of the Tempest](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kennen.png)
-5.3
![Zeri, The Spark of Zaun](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zeri.png)
-5.5
![Pyke, the Bloodharbor Ripper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Pyke.png)
-5.6
![Bard, the Wandering Caretaker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Bard.png)
-5.6
![Akali, the Rogue Assassin](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akali.png)
-5.8
![Aurelion Sol, The Star Forger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/AurelionSol.png)
-5.9
![Lee Sin, the Blind Monk](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/LeeSin.png)
-6.2
![Ezreal, the Prodigal Explorer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ezreal.png)
-6.5
![Yuumi, the Magical Cat](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yuumi.png)
-7.1
![Draven, the Glorious Executioner](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Draven.png)
-7.2
![Kha'Zix, the Voidreaver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Khazix.png)
-7.3
![Anivia, the Cryophoenix](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Anivia.png)
-7.4
![Yasuo, the Unforgiven](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yasuo.png)
-7.4
![Lillia, the Bashful Bloom](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lillia.png)
-8.0
![Katarina, the Sinister Blade](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Katarina.png)
-8.1
![Rek'Sai, the Void Burrower](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/RekSai.png)
-8.1
![Bel'Veth, the Empress of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Belveth.png)
-8.2
![Elise, the Spider Queen](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Elise.png)
-8.2
![Zilean, the Chronokeeper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zilean.png)
-8.3
![Ivern, the Green Father](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ivern.png)
-8.5
![Evelynn, Agony's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Evelynn.png)
-8.7
![Qiyana, Empress of the Elements](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Qiyana.png)
-9.0
![Zac, the Secret Weapon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zac.png)
-9.3
![Senna, the Redeemer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Senna.png)
-9.7
![Renata Glasc, the Chem-Baroness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Renata.png)
-10.2
![Rumble, the Mechanized Menace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rumble.png)
-13.1
![Skarner, the Primordial Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Skarner.png)
-14.5
![K'Sante, the Pride of Nazumah](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/KSante.png)
-17.8