Tier: BWin49.11%Pick8.23%Games: 96188KDA: 1.89Score: 48.35
Brand is ranked B Tier and has a 49.11% win rate in LoL AR URF Patch 25.S1.3. We've analyzed 96188 Brand games to compile our statistical Brand AR URF Build Guide. For items, our build recommends: Liandry's Torment, Sorcerer's Shoes, Rylai's Crystal Scepter, Blackfire Torch, Shadowflame, and Rabadon's Deathcap. For runes, the strongest choice is Domination (Primary) with Dark Harvest (Keystone), and Sorcery (Secondary). The optimal Summoner Spells for this build are Flash and Ghost. Starting items should include Amplifying Tome, Health Potion, and Oracle Lens. Brand's Best AR URF matchups include K'Sante, Katarina, and Skarner. Brand's Best AR URF counters are Tristana, Kayle, and Kog'Maw.
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Brand Summoner Spells
![Flash](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerFlash.png)
![Ghost](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHaste.png)
Win %
Pick %
49%
99%
50%
45%
![Ignite](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerDot.png)
49%
40%
![Exhaust](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerExhaust.png)
49%
5%
![Barrier](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerBarrier.png)
49%
5%
![Heal](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/spell/SummonerHeal.png)
44%
4%
Brand Starting Items
Win %
Buy %
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
49%
63%
![Doran's Ring](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1056.png)
![Health Potion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2003.png)
2
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
50%
13%
Brand Runes
Win %
Pick %
49%
45%
48%
25%
47%
10%
51%
4%
Brand Items
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
50%
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
50%
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
50%
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
50%
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
51%
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
51%
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
![Elixir of Sorcery](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2139.png)
49%
Brand Skill Order
![]() | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
![]() | Q | Q | Q | Q | Q | |||||||||||||
![]() | W | W | W | W | W | |||||||||||||
![]() | E | E | E | E | E | |||||||||||||
![]() | R | R | R |
Brand Item Purchase Order
![Amplifying Tome](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1052.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Haunting Guise](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3147.png)
![Liandry's Torment](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6653.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Boots](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1001.png)
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Blasting Wand](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1026.png)
![Giant's Belt](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1011.png)
![Rylai's Crystal Scepter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3116.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Fated Ashes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2508.png)
![Lost Chapter](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3802.png)
![Blackfire Torch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/2503.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Hextech Alternator](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3145.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Shadowflame](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4645.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Needlessly Large Rod](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/1058.png)
![Rabadon's Deathcap](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3089.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
![Spellslinger's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3175.png)
![coin](https://www.metasrc.com/assets/v/6.10.15/images/tft/coin.png)
Brand Trinkets
Win %
Buy %
![Stealth Ward](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3340.png)
49%
91%
![Oracle Lens](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3364.png)
47%
12%
![Farsight Alteration](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3363.png)
48%
7%
Brand Boots
Win %
Buy %
![Sorcerer's Shoes](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3020.png)
50%
71%
![Mercury's Treads](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3111.png)
47%
3%
![Symbiotic Soles](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3010.png)
50%
2%
![Boots of Swiftness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3009.png)
47%
2%
![Ionian Boots of Lucidity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3158.png)
43%
2%
![Plated Steelcaps](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3047.png)
50%
1%
Brand Situational Items
Win %
Buy %
![Morellonomicon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3165.png)
46%
23%
![Malignance](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3118.png)
49%
20%
![Zhonya's Hourglass](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3157.png)
49%
17%
![Void Staff](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/3135.png)
49%
12%
![Luden's Companion](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/6655.png)
50%
5%
![Stormsurge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/item/4646.png)
50%
5%
Below Average Brand Duo Champions in AR URF(under 49% win rate with Brand)
![Ashe, the Frost Archer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ashe.png)
-0.2
![Veigar, the Tiny Master of Evil](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Veigar.png)
-0.3
![Azir, the Emperor of the Sands](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Azir.png)
-0.3
![Amumu, the Sad Mummy](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Amumu.png)
-0.3
![Yorick, Shepherd of Souls](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yorick.png)
-0.5
![Talon, the Blade's Shadow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Talon.png)
-0.5
![Leona, the Radiant Dawn](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Leona.png)
-0.6
![Malphite, Shard of the Monolith](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Malphite.png)
-0.7
![Varus, the Arrow of Retribution](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Varus.png)
-0.7
![Irelia, the Blade Dancer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Irelia.png)
-0.7
![Rengar, the Pridestalker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rengar.png)
-0.9
![Master Yi, the Wuju Bladesman](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/MasterYi.png)
-1.0
![Xerath, the Magus Ascendant](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Xerath.png)
-1.0
![Vex, the Gloomist](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vex.png)
-1.0
![Fizz, the Tidal Trickster](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Fizz.png)
-1.1
![Taliyah, the Stoneweaver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Taliyah.png)
-1.1
![Kalista, the Spear of Vengeance](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kalista.png)
-1.1
![Shaco, the Demon Jester](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Shaco.png)
-1.1
![Soraka, the Starchild](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Soraka.png)
-1.1
![Vel'Koz, the Eye of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Velkoz.png)
-1.2
![Lissandra, the Ice Witch](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lissandra.png)
-1.2
![Ryze, the Rune Mage](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ryze.png)
-1.2
![Karma, the Enlightened One](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Karma.png)
-1.3
![Riven, the Exile](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Riven.png)
-1.3
![Rakan, The Charmer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rakan.png)
-1.5
![Ekko, the Boy Who Shattered Time](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ekko.png)
-1.7
![Lux, the Lady of Luminosity](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lux.png)
-1.7
![Vladimir, the Crimson Reaper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Vladimir.png)
-1.8
![Kennen, the Heart of the Tempest](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kennen.png)
-1.8
![LeBlanc, the Deceiver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Leblanc.png)
-1.8
![Swain, the Noxian Grand General](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Swain.png)
-1.9
![Alistar, the Minotaur](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Alistar.png)
-1.9
![Urgot, the Dreadnought](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Urgot.png)
-1.9
![Zac, the Secret Weapon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zac.png)
-1.9
![Cho'Gath, the Terror of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Chogath.png)
-2.1
![Lillia, the Bashful Bloom](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Lillia.png)
-2.2
![Naafiri, the Hound of a Hundred Bites](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Naafiri.png)
-2.5
![Briar, the Restrained Hunger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Briar.png)
-2.5
![Sylas, the Unshackled](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sylas.png)
-2.5
![Ornn, The Fire below the Mountain](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ornn.png)
-2.6
![Renata Glasc, the Chem-Baroness](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Renata.png)
-2.7
![Jayce, the Defender of Tomorrow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jayce.png)
-3.0
![Aphelios, the Weapon of the Faithful](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aphelios.png)
-3.1
![Thresh, the Chain Warden](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Thresh.png)
-3.1
![Maokai, the Twisted Treant](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Maokai.png)
-3.1
![Aurora, the Witch Between Worlds](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Aurora.png)
-3.1
![Zoe, the Aspect of Twilight](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zoe.png)
-3.3
![Braum, the Heart of the Freljord](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Braum.png)
-3.3
![Viktor, the Herald of the Arcane](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Viktor.png)
-3.4
![Ezreal, the Prodigal Explorer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ezreal.png)
-3.4
![Bel'Veth, the Empress of the Void](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Belveth.png)
-3.4
![Cassiopeia, the Serpent's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Cassiopeia.png)
-3.5
![Zed, the Master of Shadows](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zed.png)
-3.5
![Kha'Zix, the Voidreaver](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Khazix.png)
-3.6
![Smolder, the Fiery Fledgling](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Smolder.png)
-3.7
![Neeko, the Curious Chameleon](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Neeko.png)
-3.9
![Jhin, the Virtuoso](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Jhin.png)
-4.0
![Anivia, the Cryophoenix](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Anivia.png)
-4.1
![Gragas, the Rabble Rouser](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gragas.png)
-4.2
![Yasuo, the Unforgiven](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yasuo.png)
-4.3
![Zeri, The Spark of Zaun](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zeri.png)
-4.3
![Fiddlesticks, the Ancient Fear](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Fiddlesticks.png)
-4.4
![Pyke, the Bloodharbor Ripper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Pyke.png)
-4.6
![Kassadin, the Void Walker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Kassadin.png)
-4.6
![Hwei, the Visionary](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Hwei.png)
-4.9
![Rek'Sai, the Void Burrower](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/RekSai.png)
-4.9
![Draven, the Glorious Executioner](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Draven.png)
-5.0
![Evelynn, Agony's Embrace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Evelynn.png)
-5.5
![Bard, the Wandering Caretaker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Bard.png)
-5.8
![Yuumi, the Magical Cat](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yuumi.png)
-5.9
![Sion, The Undead Juggernaut](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Sion.png)
-6.0
![Katarina, the Sinister Blade](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Katarina.png)
-6.2
![Yone, the Unforgotten](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Yone.png)
-6.3
![Syndra, the Dark Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Syndra.png)
-6.7
![Nidalee, the Bestial Huntress](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Nidalee.png)
-6.8
![Camille, the Steel Shadow](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Camille.png)
-6.9
![Ivern, the Green Father](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Ivern.png)
-6.9
![Gangplank, the Saltwater Scourge](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Gangplank.png)
-6.9
![Senna, the Redeemer](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Senna.png)
-7.0
![Lee Sin, the Blind Monk](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/LeeSin.png)
-7.0
![Elise, the Spider Queen](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Elise.png)
-7.0
![Akali, the Rogue Assassin](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akali.png)
-7.0
![Akshan, the Rogue Sentinel](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Akshan.png)
-7.2
![Zilean, the Chronokeeper](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Zilean.png)
-7.8
![Qiyana, Empress of the Elements](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Qiyana.png)
-8.1
![Tahm Kench, The River King](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/TahmKench.png)
-8.7
![Udyr, the Spirit Walker](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Udyr.png)
-9.0
![Rumble, the Mechanized Menace](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Rumble.png)
-9.7
![Aurelion Sol, The Star Forger](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/AurelionSol.png)
-10.4
![Skarner, the Primordial Sovereign](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/Skarner.png)
-12.0
![K'Sante, the Pride of Nazumah](https://ddragon.leagueoflegends.com/cdn/15.3.1/img/champion/KSante.png)
-13.0